What is the best shade solution for a cafe?

July 3rd, 2012 · Published to Shade Solutions

More and more people around the world are drinking coffee each day. The problem with coffee shops and cafes is not about getting a larger share of the market, it’s where to place their customers within their shops. The solution has been here for a while now, the familiar sight of multiple outdoor umbrellas is advertising all by itself. This brings to fore the added advantage in using awnings or giant outdoor umbrellas – product recall.

The moment people see your giant umbrellas outside your cafe, it is not such a large a leap for people to drop by and have a cup of coffee. But it also works subliminally – the next time they see an umbrella even of a different color, coffee might come to mind spontaneously, or with a little help from their memory of the umbrella.

And so far, no business has yet patented the rights to a colour, much less something more specific as the colour on a large retractable umbrella. That is the business strategy of McDonald’s all over the world – a familiar place in any country and you can use the same business strategy for your own cafe. Product recall or familiarity is a highly valued asset in any business, one that can spell profit or loss immediately, hence the franchising business.

Or you can use your own trademark colour – it all depends on your strategy. But in both cases, the natural solution to get more of the coffee drinking market is to add more space to your shop and this is best done using shade solutions for cafes such as awnings or umbrellas, even if the advertising space it carries is more attractive; an awning against a wall of your cafe or an umbrella on the side, with or without the sun, with or without shade, as long as you get a foot in the door you are making the most of your marketing potential. No matter which strategy you adopt, Global Shade Australia can help you along your path in finding suitable shade solutions for cafés so you can expand your market reach through you choice of shades, colours, awnings and canopies.